Qualitative market research specifically for direct marketing companies. Focus Groups and one-on-one depth interviews are ideal for probing customers, non-customers, competitors, and channel-partners for candid thoughts and breakthrough ideas.
You'll gain insight on your major business issues … and on issues of particular relevance to the arms-length relationships involved in direct marketing: contact strategies, frequency, and media; customer service and support, and privacy; new offers and products; copy claims and credibility; customer experience and issues toward competitors; and distribution channel issues.
Services are completely turn-key and include clarifying and establishing research goals and study design; identifying and recruiting research participants; development of questions and exhibits for discussion; providing physical facilities; and drafting research summaries and strategic recommendations.