At last! A lifetime value study that doesn't take a lifetime! Perfect for companies seeking a rational and financially sound basis for budgeting marketing efforts. In three quick meetings, you'll get:

A rational, defensible, and conservative figure of the net present value of new customers … their Lifetime Value (LTV)
Guidelines for applying LTV, tailored to your organization's budgeting process, and a prioritized list of suggested marketing initiatives that will increase the value of your existing customers.
A simple homework assignment for refining the LTV figure and for updating it in the future
Recommendations for marketing communications initiatives to drive the value of customers higher.