Delivered 15% sales increase from a test sample of a consumer catalog company's best customers with a new loyalty/recognition program.
Received Platinum Award from Direct Marketing Association for a five-year campaign with consistent annual performance improvements.
Added extra $3 million in revenue to agency by launching and building in-house list brokerage venture.
Refocused on-line investment advisory service from unproductive consumer marketing to promising, higher margin business audiences.
Lead segmentation analysis for major pharmaceutical marketer, decreasing marketing budget by 10% while increasing revenues by 10%
Expanded start-up exposition business's media mix to include e-mail and broadcast fax marketing, exceeding business plan targets for exhibitor commitments and positioning show for sale to international exposition company.